Limited Edition T-Mobile Sidekicks Debut, Diane von Furstenberg and L-R-G Help Create Iconic Devices
Posted by Jack Cook on 10/13/06 in Pocket PC Phones, Smart Phones
T-Mobile USA, Inc. has partnered with fashion designer Diane von Furstenberg and streetwear giant Lifted Research Group (L-R-G) to create the latest limited edition T-Mobile Sidekick devices.
As the T-Mobile Sidekick continues to redefine the way people communicate, the latest limited edition devices will change the way people view communications — literally. The redefining makeovers were orchestrated by two of today’s hottest and most authentic names — Diane von Furstenberg and Lifted Research Group. Packed with the same great technology features as the T-Mobile Sidekick 3, the new limited edition T-Mobile Sidekicks will be available in limited quantities at select T-Mobile retail stores and online beginning Oct. 30.
Diane von Furstenberg made fashion history with her signature jersey wrap dresses. Today, the Diane von Furstenberg brand is internationally recognizable. Exuding a free-spirited independence and straightforward style, the Diane von Furstenberg Sidekick from T-Mobile is dressed in sleek black and features Diane’s signature hot-pink lips.
Lifted Research Groups’ slogan is simple, “underground inventive, overground effective.” “Underground inventive” meaning: how something starts out, the beginning, the roots. “Overground effective” meaning: what happens when those roots are cultivated and become strong. L-R-G is the first company to bridge the gap between the skateboarding and urban communities. With an eye toward self-expression, the Lifted Research Group Sidekick from T-Mobile is hidden within the traditional baby tree camouflage and customized with L-R-G’s iconic imagery.
“T-Mobile continues to lead the way in creating cutting-edge products infused with style and innovation,” said Greg Andrews, director, youth marketing, T-Mobile USA. “The Diane von Furstenberg and Lifted Research Group limited edition T-Mobile Sidekicks help communication fanatics differentiate themselves by choosing their way to stay connected and by expressing their individual style while doing so.”
The T-Mobile Sidekick 3 provides a variety of communications options, including phone capabilities, built-in support for three major instant messaging clients(a), personal e-mail, and Web browsing(b) to communicate on your own terms with those who matter most. The limited edition T-Mobile Sidekicks pack a powerful, feature-rich punch, equipped with the same extensive feature-set as the T-Mobile Sidekick 3. In addition to using the device’s voice-calling capabilities, users can stay connected at all times with instantaneous access to e-mail, instant messenger (AIM, Yahoo! Messenger and MSN Messenger)(a), and text messaging(a) on the full QWERTY keyboard.
Web-browsing capabilities, enhanced with EDGE technology, ensure faster downloading speeds for accessing favorite social networking Web sites and photo-sharing communities(b). Additional features that have made this device a hit with tastemakers and trendsetters alike include a 1.3 megapixel camera, an MP3 player, Bluetooth technology, a trackball for easier navigation, and its slimmest size ever.
The Diane von Furstenberg Sidekick from T-Mobile and the Lifted Research Group Sidekick from T-Mobile will be available at select T-Mobile retail locations and online at www.t-mobile.com, while quantities last. For more information on the T-Mobile Sidekick, please visit www.sidekick.com.
(a) Separate additional charges may apply
(b) Not all sites optimized for mobile browsers
For more information, please visit the company’s Web site at www.t-mobile.com.
Written by Jack Cook · Filed Under Pocket PC Phones, Smart Phones
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