Dell to start selling trees…. (not apple)
If you buy a new Dell Laptop or PC from Dell USA, you now will have the chance to supersize it with extra twigs
Anyone buying a desktop PC in the US from today will be given the option of purchasing a tree for $6, or $2 in the case of a laptop order.
"Dell is partnering with The Conservation Fund and the Carbonfund.org, non-profit organizations that will use the funds to plant trees in sustainably managed forests, absorbing carbon dioxide released in the atmosphere from generated electricity. The company said that 100 percent of the donations received by the "Plant a Tree for Me" program will be used by partners to facilitate planting trees.
A customer donation of $2 for a notebook and $6 for a desktop will go toward the planting of trees which will absorb carbon dioxide from the atmosphere, offsetting the equivalent emissions resulting from the production of electricity used during the average three-year use of a computer.
The program is available now to Dell’s U.S. consumer customers making new computer purchases. It will be available to any U.S. consumer for any brand of computer in February and available to global consumers in April."
Carbon offsetting isn’t a new idea, but not many computer companies are doing it. It may help boost Dell’s environmental profile, which according to greenpeace (see front page news archive) is better than most. And as a further boost to their environmental credentials there is a new website www.dell.com/earth
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