Sony establishes a recycling program

logo_sony To encourage consumers to recycle and dispose of electronic devices in an environmentally sound manner, Sony has established a national recycling program for consumer electronics. The Sony Take Back Recycling Program allows consumers to recycle all Sony-branded products for no fee at 75 Waste Management Recycle America eCycling drop-off centers throughout the U.S.

The program, which begins on Sept. 15, was developed in collaboration with WM Recycle America, LLC, a wholly owned subsidiary of Waste Management, Inc. The program also allows consumers to recycle other manufacturers’ consumer electronics products at market prices, and may include a recycling fee for some types of materials.

This is the first national recycling initiative in the U.S. to involve both a major electronics manufacturer and a national waste managementcompany.

As the Sony Take Back Recycling program expands, the number of eCycling drop-off centers will increase to at least 150 sites within a year, with at least one location in every state through a combination of WM Recycle America locales and WM external service partners.

Sony and WM Recycle America are also working towards the goal of having enough drop-off locations in all 50 states so there is a recycling center within 20 miles of 95 percent of the U.S. population.

Consumers will also have the option of shipping their used Sony electronics products to select WM Recycle America locations.

The Sony Take Back Recycling Program is part of Sony’s broader global commitment to environmental stewardship, which spans product design, recycling, facilities management and energy conservation across allcategories.

As the technology industry sees continued growth, the amount of electronic waste is also increasing. A study by the U.S. Environmental Protection Agency showed that in 2005 used or unwanted electronics amounted to about 1.9 to 2.2 million tons. Of that, some 1.5 to 1.9 million tons was primarily discarded in landfills, and only 345,000 to 379,000 tons wererecycled.

By recycling old electronics products, useful materials — such as glass, plastic and metals — can be collected and re-used in the manufacture of other products. Recycling not only minimizes the amount of waste disposed, it also minimizes the extraction of new raw materials from the earth and resources required for processing, saving energy and reducing greenhouse gases in the process.

A complete list of WM Recycle America eCycling Drop-Off centers can be found by calling 1-877-439-2795. More information about the Sony Take Back Recycling Program is available at Sony- Recycle

Source: Sony press release

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