Nokia to acquire Enpocket to create a global mobile advertising leader
Posted by gasusan2005 on 09/17/07 in Nokia
Enpocket to provide Nokia with a platform to accelerate scaling of its mobile advertising business
Nokia and Enpocket today announced that they have entered into a definitive agreement for Nokia to acquire Enpocket (www.enpocket.com). Enpocket is a global leader in mobile advertising; providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world. By acquiring Enpocket, Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket’s platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines.
“Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket’s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market,” said Tero Ojanperä, Chief Technology Officer, Nokia. “This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop.”
Enpocket is a privately-owned company, established in 2001 and headquartered in Boston, Massachusetts, USA. The innovative technology that drives the Enpocket platform is a mobile advertising campaign management and delivery system distinguished by advanced consumer insight, targeting, and measurement. The platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video. Enpocket is powering mobile advertising for leading mobile operators and publishers across the globe and has an ad sales force that is working with large brands.
The agreement is subject to customary closing conditions and is expected to close in the fourth quarter of 2007.
Source: Nokia press release
Written by gasusan2005 · Filed Under Nokia
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