SanDisk Takes Action against Alzheimer’s Disease with Two Special Products
Posted by gasusan2005 on 09/12/07 in SanDisk
SanDisk joined the fight against Alzheimer’s disease today by introducing special editions of two products: a two-gigabyte (GB) SanDisk Ultra II SD card and a two-gigabyte SanDisk Cruzer Micro USB flash drive.
SanDisk will contribute $1 to the Alzheimer’s Association, the leading volunteer organization for Alzheimer’s research and family support, for each specially-branded product purchased through August 2008, up to a maximum of $1 million. The two products, which carry the same manufacturer’s suggested retail price as SanDisk’s regular 2GB SanDisk Ultra II SD card and 2GB Cruzer Micro drive, stand apart from the SanDisk line because they are purple - the signature color of the Alzheimer’s Association.
“SanDisk as a company is dedicated to preserving digital memories, so it’s appropriate for us to do what we can to help stop a disease that attacks human memory,” said Greg Rhine, senior vice president and general manager of the Consumer Products Division at SanDisk. “Alzheimer’s is a terrible disease - it is the seventh leading cause of death in the United States and, according to surveys, nearly half of all Americans know someone who has Alzheimer’s. We are pleased to support the important work of The Alzheimer’s Association.”
Alzheimer’s is a progressive disease that kills brain cells, ultimately destroying both mental and physical functions. It is not a normal part of the aging process and there is no known cause or cure. Although most prevalent after age 65, the disease can strike people as young as age 30.
“Our new alliance with SanDisk, a well-known name in the field of consumer electronics, will help increase awareness of Alzheimer’s,” said Angela Geiger, vice president at the Alzheimer’s Association. “In addition, SanDisk will be raising much-needed funds for our education, care and support, and research programs.”
SanDisk’s two Take Action Against Alzheimer’s products are available now at select Best Buy stores in the United States. Other U.S. retailers are expected to begin carrying the products in October. The 2GB SanDisk Ultra II SD card has a manufacturer’s suggested retail price of $44.99, and the 2GB Cruzer Micro USB flash drive has an MSRP of $39.99.
More information on the products is available at www.sandisk.com/alz.
Source: SanDisk press release
Written by gasusan2005 · Filed Under SanDisk
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