HTC To Market Their Own Brand In US AD Campaign

Well, if you didn’t already know, HTC is who makes the Tilt for AT&T. HTC also brands the same device (only with a front facing camera) under the name of TyTN II. The TyTN II is a a slick device and has all of the sought after plug-ins that we all love and adore. (TouchFlo, Today Plug In, etc..)

Typically, HTC has left all of their sales in the US up to carriers who private label the HTC Devices under their own name. (And if you are AT&T, you load the crap out of them with Bloatware and kill other cool features) Check out this video:

This national campaign will highlight a variety of iconic devices that HTC is known for – i.e. touch screen devices, sliding and tilt QWERTY keyboards, etc. But, the overall premise is to create brand awareness and excitement for HTC, rather than focusing on just one device. The campaign shows the various phases of life and how one’s life intersects with their HTC device.

This will be a multi-faceted campaign that will kick off the week of April 21 with TV (cable, in-flight and movie theater placements), outdoor (subways stations, airports, etc.), print, and online spots. As you can imagine, this is quite a feat for a company as humble as HTC.

Here are some additional ads set to run in the New York, Chicago, and Los Angeles markets:

So keep you eye’s peeled for HTC commercials coming soon!

Source: Gear Diary

Written by Doug Smith · Filed Under HTC 
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