Sony Reader Hits Target

sony-prs-505-ebook-lg2 The sudden surge in ebook readership continues, as the following information was released yesterday by Sony in a Press release.

This weekend, the Reader Digital Book by Sony will be available in Target stores nationwide. Beginning September 14, the PRS-505 model will be featured in the "Discovery Hub" endcap in the electronics section of all 1,634 Target stores. With the purchase of a Reader, consumers will also receive a coupon code to download a free copy of The Other Queen by Philippa Gregory from the eBook Store by Sony. The Other Queen is slated for release on September 16.

Alongside the device, the endcap will display Reader accessories including: eBook Store prepaid cards, Cover with Light Accessory, AC Charger and a Crocodile pattern cover with pouch for AC charger and USB cable.

I have been reading ebooks almost exclusively for quite awhile now, first on my Tungsten C and Clie TH-55, now on my Moto Q, Eee 701 and iPod Touch. The fact that the Kindle has pushed ebooks into the mainstream is a good thing for the entire industry and many different devices, such as the Sony line of Readers are reaping the benefits. For a device like this to be featured by a chain like Target is yet another step forward.

(Source – MobileRead)

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