Black Friday Goes Global
The following ad is a portion of one that began running on the website of Israeli tech vendor BUG middle of last week, and has been accompanied by a full range of support ads in the print media and in the store.
Big deal, right? Black Friday deal news is all over the tech blogs and store ads. People have even died in this year’s mania for fair to middling bargains following Thanksgiving but before the Christmas rush get fully in gear. Black Friday has become a tradition alongside Thanksgiving and Christmas. just like the Macy’s Parade and Bowl Games, a sure sign the holidays fever is upon America. Ho Ho Ho.
That’s just the point…neither Thanksgiving nor Christmas are celebrated by the mainstream in Israel and Hanukkah has never had the gift giving pressure that old Kris Kringle stuffs down the chimneys of the Goyim. Black Friday has leapt the Atlantic due to it’s primacy in tech blogs and American marketing culture and for no other reason. The holidays themselves are meaningless, just the sale remains.
Food for thought…and I got a great deal on DVD-RW blank media. WOOT!











